Alexandra de Blas established de Blas Communications after a twenty year career in the media.
- The business specialises in the communication of social and environmental sustainability.
de Blas Communications was established to :
- Provide communications strategy and public relations support to organisations committed to restore, imagine and build a sustainable future and create a better society
- Write, produce and present works for print, radio and screen
- Provide public speaking and facilitation services.
de Blas Communications has undertaken work for bankmecu, bankmecuTV, Marriott Support Services, CSIRO Publishing, Trust for Nature, New Zealand Cooperatives Association, CareWest, Ostara Australia, St James Ethics Centre, PowerHousing Australia, Women’s Housing Ltd, Plum Communication, Botanic Gardens of Adelaide, Anvil Media , Australian Conservation Foundation, Ecos Magazine, The Difference Magazine, GreenPages Magazine, Housing Works, Third Sector Magazine, Queensland Shelter, The Monthly and ABC Radio National —Future Tense, The Science Show, By Design, Artworks and In conversation.
Alexandra was the Communications Strategist and a senior manager at Bush Heritage Australia from 2005–08. She was responsible for:
- Rebranding the organisation,
- Increasing media exposure by more than 500%.
- Running property launches in NSW, WA and SA including remote outback locations
- Creating video promotional material including case studies and CSAs
- This work achieved quality media coverage including:
- National and international print features : front page of the Sydney Morning Herald, six page cover story in The Good weekend, The Australian and The Guardian newspapers
- National and international TV features on: ABC 7.30 Report, NBC USA Nightly News, CNN International Eco Solutions and Reuters international
- National and local TV News on: ABC, Win, GWN and SBS
- National and local features on ABC and commercial radio.
She spent eight years as the environment specialist at ABC Radio National where she:
- Presented and produced Earthbeat, the weekly national environment program 1997-2005
- Received six international and national awards including:
- The 3rd World Water Forum Journalists prize, Kyoto, Japan
- The United Nations Association of Australia World Environment Day Award for Radio.
Alexandra has given keynote addresses at national and international conferences and has hosted many public discussions for broadcast.
Advisory board memberships include:
- Editorial advisory Committee of Ecos, CSIRO’s sustainability magazine 2004-present
- CSIRO’s National Biodiversity Sector Advisory Committee 2002-03.
- Alexandra’s research on pollution from the Mt Lyell copper mine in Tasmania
- Received extensive national media attention
- The SBS Dateline report on her experience received the Walkley and Eureka journalism awards 1994
- Alexandra received a Vincent Fairfax Fellowship 1995.
Her qualifications include:
- Bachelor of Science Degree, University of Sydney
- First Class Honours in Environmental Studies, University of Tasmania
- Two and a half years independent research on environmental communication at the University of Tasmania and University of Technology Sydney.
Alexandra has worked extensively in regional and rural Australia where she developed a deep appreciation of the social, agricultural and environmental fabric of rural Australia from the vast outback to the more intensive areas of Tasmania and Victoria.
She worked in the following locations:
- Rural Reporter ABC Rural Radio: Longreach (Qld) 1987-89, Launceston (Tas) 1989-92, and Shepparton (Vic.) 1996-97
- Country Hour Presenter ABC Rural Radio: (Tas 1989 & Vic. 1996).
She played an integral role in the establishment of the French Black Truffle Industry in Tasmania 1993-96.
Hobbies include bushwalking particularly in Tasmania’s wilderness, cycling, swimming, yoga, pilates and skiing.
Additional Information — Awards and Scholarships
- Environmental Journalism Fellowship, National Tropical Botanical Garden, Hawaii May 2005
- Winner, United Nations Association of Australia, World Environment Day Award (Radio), 2004
- Winner, Third World Water Forum Journalists Prize, (Radio) Kyoto, Japan 2003
- Pacific Ocean Sciences Fellowship, run by SeaWeb Washington DC, Cook Islands July 2002
- Recipient of the International Visitor Program of the United States State Department, April 2001
- Winner, Richard Jones Media Award for Excellence in Environmental Reporting 1999
- Recipient of the inaugural Vincent Fairfax Ethics in Leadership Award, run by St James Ethics Centre 1995–96
- Australian Postgraduate Award (PhD scholarship) 1993–96
- Winner, Inaugural Landcare Media Award (Tasmania) 1990
- GreenAccord Association of Environmental Journalists, Rapalano, Viterbo, & Cuneo Italy, Australian representative 2003, 2004, 2009 & 2010 (Speaker)
- United Nations Environment Program’s first Global Women’s Assembly on the Environment, Nairobi, Kenya 2004
- 3rd World Water Forum, Kyoto, Japan 2003
- 7th Pacific Islands Conference for Nature Conservation and Protected Areas, Raratonga, Cook Islands 2002
- 14th World Congress of Environmental Journalists, Colombo, Sri Lanka, Australian representative 2002
- World Summit on Sustainable Development (Rio+10) Johannesburg, South Africa, ABC Correspondent 2002